Social Media Influencer Policy


Influencer Partnership Requirements

If you wish to approach our company as a brand ambassador or influencer, we ask that you review the following information before reaching out to discuss a social media partnership. 

Specialising in inclusive, high-quality fitness, we seek to partner with brands/individuals that fall into health and lifestyle categories. These brands/individuals must have a following that would genuinely consider joining a gym, or partaking in exercise classes. 

Our Brand Requirements

All influencers must post accurate information about our gyms, health clubs and other facilities.

All photography, videos, and other content generated by the influencer and/or team of content creators must be available for our brand’s additional marketing efforts. This includes, but is not limited to, Facebook, Instagram, TikTok, Twitter, YouTube and Pinterest. All rights to the content created, allowing Competition Line UK Ltd. t/a Lifestyle Fitness and its subsidiaries to use the media (photos or videos) on additional marketing channels, brands, articles, without legal obligation to provide photo credit or attribute the photo. Appropriate attribution of media will be included as we see fit. 

All social media posts must include links to our branded account/website and must include the pre-determined hashtags for our business. These will be specified and provided to the influencer along with more detailed requirements later on, but example would be:



Additional requests and requirements for media produced in partnership with our brands may be a stipulation of our agreement, but these will be discussed in more detail with the influencer later on.

Legal Requirements

All influencer posts must meet the regulations for sponsored social media posts as well as the individual channel influencer marketing guidelines such as Facebook, Instagram, and YouTube.

All social media posts must prominently include one or more of the following hashtags to meet compliance legally:



The partnering influencer must include wording such as, “Thanks to [company name] for the sponsorship/free product” to meet regulations on social media sponsored posts.

Contact Us

We value each influencer’s style and creativity and hope to hear from you.

If you believe that you can provide valuable content for our company and that our brand aligns with yours and your audience’s interests, please contact us at We ask that you include links to all social media accounts and blogs along with a demographics and interests/affinities analysis of your audience. Your ideas and suggestions for posts and content are appreciated and will significantly increase our consideration of your work.